Metro

Metro was an underground club night series in Malta that I co-founded. We wanted to create an event we'd actually want to go to — one that gave local talent a stage and had a distinct identity and atmosphere.

I named it, designed the brand from scratch, and created everything visual: the identity system, event posters, social media, wristbands, and marketing collateral across print and digital. I also ran the social media, growing both Facebook and Instagram pages organically with almost no ad spend over the project's lifetime.