Nimble Links

Discovery

I started by studying how other products handle data presentation. Not direct competitors, but tools that do analytics well: Fathom, Plausible, Substack, and Vercel. This gave a broader perspective on making analytics legible and useful rather than replicating what other link tools were doing. From there, I worked through the existing page with the founder to identify what needed to change.

Redesign

The existing analytics page had the right data but needed a rethink in how it was presented. Countries went from a flat list to a world map with the list as a secondary view. Referrers and destinations sit side by side for easy comparison. Each data type has its own color, drawn from Tailwind's defaults, which gave us a wide palette to work with while keeping things consistent with the rest of the platform. Empty states and edge cases were redesigned alongside the main views.

Constraints

Performance and privacy were hard constraints throughout. The founder was clear that the product's speed was non-negotiable, and the analytics had to work without tracker cookies or fingerprinting. Every design decision had to respect both.

Exploration

We explored several directions that pushed well beyond a conventional analytics layout — starting from scratch to see what was possible without inherited assumptions. After reviewing those alongside the more structured direction we'd already defined, we came back to the version that best served the data and the user. The experimental detours weren't wasted — they confirmed we were on the right path.

Beyond the Brief

The redesign is live and can be demoed on the Nimble Links site. The engagement continued beyond analytics into marketing graphics, and I still use the platform and share feedback with the founder.